The idea behind this type of marketing is that a marketer asks for
and receives permission from the customer to send himlher information about the company's products and services (Honda & Martin, 2002, p.243).
How to ask for permission: Use opt-in checkboxes and opt-out checkboxes.
If a customer opts-in by checking the checkbox, then he qualifies himself to receive appropriate advertising materials from the company.
For a start, Jinja Nile Resort will use its current list of customers emails and telephone numbers to request for permission to send appropriate advertising materials, newsletters and services available including discounts and promotions on particular seasons to those customers who have opted to receive those particular mail.
By giving permission, a customer essentially displays trust towards the marketer.
To make permission marketing successful, a marketer must not abuse this trust by sending unwanted advertisements to the customer, or sell their contact information to other companies (Honda & Martin, 2002, p.244).
and receives permission from the customer to send himlher information about the company's products and services (Honda & Martin, 2002, p.243).
How to ask for permission: Use opt-in checkboxes and opt-out checkboxes.
If a customer opts-in by checking the checkbox, then he qualifies himself to receive appropriate advertising materials from the company.
For a start, Jinja Nile Resort will use its current list of customers emails and telephone numbers to request for permission to send appropriate advertising materials, newsletters and services available including discounts and promotions on particular seasons to those customers who have opted to receive those particular mail.
By giving permission, a customer essentially displays trust towards the marketer.
To make permission marketing successful, a marketer must not abuse this trust by sending unwanted advertisements to the customer, or sell their contact information to other companies (Honda & Martin, 2002, p.244).
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