Monday, 18 April 2011
Domain Name as an E-Marketing Strategy
The website’s domain name sometimes known as URL(Uniform Resource Locator) is the unique web address that is purchased through a domain name registrer such as (www.madahotels.com). For marketing purposes, its important to register several domain names. Start with one that matches your company name such as (www.madahotelsjinja.com) to some other variations such as (www.jinjanileresort.com, etc). These other variations will direct the customer to the main website say (www.ugandasbesthotel.com).
Permission E-Marketing-Buzz Strategies: E-Mail and SMS
The idea behind this type of marketing is that a marketer asks for
and receives permission from the customer to send himlher information about the company's products and services (Honda & Martin, 2002, p.243).
and receives permission from the customer to send himlher information about the company's products and services (Honda & Martin, 2002, p.243).
Viral Marketing: A Form of E-Marketing-Buzz Strategies
Viral marketing can best be understood from its negative parent term virus because of the way the advertising works. Viral which seems to sound like virus can be understood from the concept the exponential spread of a virus.
Sunday, 10 April 2011
Basics of Internet Marketing
The Basics of Internet Marketing
The Basics of Internet MarketingMany businesses are not only depending on their physical offices in marketing whatever product they have available for the general public. With the introduction of the internet, there are many changes that took place in the business world.
Website Promotion: Redefining Promotional Methods Practiced on Internet Marketing
Business is an indefinite market. Despite of the existence of sophisticated marketing tools to determine the exact wealth of a certain business investment, business is still an indefinite market where you are facing an undefined number of business competitors with unfamiliar or great strengths in terms of marketing their products.
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