Monday, 18 April 2011

Domain Name as an E-Marketing Strategy

The website’s domain name sometimes known as URL(Uniform Resource Locator) is the unique web address that is purchased through a domain name registrer such as (www.madahotels.com). For marketing purposes, its important to register several domain names. Start with one that matches your company name such as (www.madahotelsjinja.com) to some other variations such as (www.jinjanileresort.com, etc). These other variations will direct the customer to the main website say (www.ugandasbesthotel.com).



The multiple domain names reflect the business-related keywords which a user is likely to search for online when in need of your business services or products.

The additional sites redirect traffic to the main site and that is a principle for e-marketing.
In addition to redirecting traffic, this strategy is another e-marketing strategy for the keyword a user uses to find your service if found in the domain name itself.

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